Learn about the various content formats and publishing platforms that are out there, as well as the latest developments in social media marketing, and how you can use them to your advantage in your digital marketing campaigns to increase reach, engagement, and conversions. Examine how marketers schedule the creation and publication of content at the same time.
Using relevant and valuable content, such as videos, podcasts, and other media, social media marketing is a strategic marketing tactic used to draw in, hold onto, and grow an audience. This marketing strategy builds expertise, increases brand recognition, and keeps your company at the forefront of customers’ minds when it comes time to make a purchase.
A brand and business can be significantly impacted by social media marketing. Discover how to create and implement a successful social media marketing strategy. Learn how to come up with ideas for and produce valuable content that increases brand trust and attracts customers in this 3-day business brand building certification course. As you build narratives to make your marketing content engaging, you will acquire the in-depth knowledge and practical skills necessary to succeed as a content marketer.
This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:
Brands, marketers and brand managers who want to learn how to build their brand using social media marketing
Retail executives and category managers who want to learn how they can grow their business using social media
Marketers and ad agencies that want to provide their clients brand building services using social media marketing
— 28 February 2017