Business Marketing & Storytelling with Animation
About This Course
This course will close these performance gaps by equipping the learners with the following skills and knowledge:
– examine the various ideas and techniques for digital animation with the key stakeholders’ inputs
– evaluate the capabilities for digital animated techniques with practice and adaption.
– analyse design principles to improve the digital animation for business marketing with intellectual property considerations.
What You’ll Learn
This course is targeted at the retail industry. The current marketing trend is toward new e-commerce strategies, and retail companies must constantly innovate to keep up with the shift to online. The recent COVID-19 situation has demonstrated the importance of retail companies moving into the online space.
Being online is insufficient; retailers must use enticing images of their products to attract customers’ attention. Their products must be presented in a way that highlights their benefits while also meeting the needs of their customers. Businesses must present their products in the best light possible to capture the short attention spans of fast-moving consumers.
The attention span of online consumers is extremely short, so it is critical to capture their attention using animated graphics that move and can easily transmit emotions and messages that a static image cannot. There are a variety of tools on the market that allow learners to use animated graphics, such as Canva, PowToon, and others. Retailers must still apply design principles to these animated graphics and add more variations other than static product images to capture the attention of online consumers, which is why a course on digital animated images is needed.
This course aims to equip learners with the knowledge and skills to use digital animation to attract the attention of their target audience, thereby driving more traffic to their website.
| Eligibility |
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| Course Code | TGS-2023018385 |
| Duration (in hour / minute) |
Classroom Facilitated Training – 22 hrs Assessment – 2 hrs TOTAL hrs – 24 hrs |
| Assessment Modes | Others, Written Exam, Case study |
| Duration (in day; up to 8 to 9 hours per day) | Total Classroom hrs = 24 hrs |
| Funding Type | UTAP+SFC |
Nett Fee after SSG’s Course Fee Funding |
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| Type | Category of Individuals | ||
| Singapore Citizens, Singapore Permanent Residents and Long Term Visit Pass Plus (LTVP+) holders |
Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old and above |
SME-sponsored local employees (i.e Singapore Citizens and Singapore Permanent Residents) |
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| Funding Source | |||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid- Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | |
| Up to 50% of Course Fees | Up to 70% of Course Fees | Up to 70% of Course Fees | |
| Course Fee | $ 1200.00 | $ 1200.00 | $ 1200.00 |
| SkillsFuture Funding | $ 600.00 | $ 840.00 | $ 840.00 |
| Nett Fee Payable (Before GST) | $ 600.00 | $ 360.00 | $ 360.00 |
| GST (9% x $1200.00) | $ 108.00 | $ 108.00 | $ 108.00 |
| Final Amount Payable (Incl. of 9% GST) | $ 708.00 | $ 468.00 | $ 468.00 |