Drive Traffic with Content Marketing & Search Engine Optimization
About This Course
This course will close these performance gaps by equipping the learners with the following skills and knowledge:
– to analyze the search terms and keywords to get search rankings on Google
– to analyze an organization’s SEO strategies using keyword research.
– to evaluate an organization’s internet marketing strategy to get better search rankings
– to recommend improvements to an organization’s website to get better search rankings
– to optimize content creation on social media to get better search rankings.
– to evaluate search performance on web analytics dashboards to provide inputs on SEO strategies
– to analyze search results across different channels to improve rankings.
What You’ll Learn
This course is targeted at the retail industry and aims to equip learners with the knowledge and skills to use search engine optimization to get better ranking on search engines, thereby driving more traffic and creating more sales.
The current marketing trend is toward new e-commerce strategies, and retail companies must constantly innovate in order to establish an online presence. The recent COVID-19 situation has demonstrated the importance of retail companies moving into the online space. Search Engine Optimization (SEO) is a marketing strategy that allows a company’s website to appear high on the results page of a search engine. Google is the most popular search engine and making a company’s website visible in Google when a potential customer searches Google using keywords related to their products or services has become an essential marketing strategy.
This course aims to train learners how to delve deep into Search Engine Optimization by analyzing Search Engine Optimization techniques, understanding the use of keywords and keyword research, performing technical, on-page and off-page Search Engine Optimization techniques, monitoring and monitoring website performance, and providing recommendations for Search Engine Optimization.
The target learners include marketing executives, managers, administrative staff, solopreneurs, graphic designers, content developers, web developers, and individuals who want to learn how to use search engine optimization to get better rankings for their websites.
| Eligibility |
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| Course Code | TGS-2023018383 |
| Duration (in hour / minute) |
Classroom Facilitated Training – 22 hrs Assessment – 2 hrs TOTAL hrs – 24 hrs |
| Assessment Modes | Others, Written Exam, Case study |
| Duration (in day; up to 8 to 9 hours per day) | Total Classroom hrs = 24 hrs |
| Funding Type | UTAP+SFC |
Nett Fee after SSG’s Course Fee Funding |
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| Type | Category of Individuals | ||
| Singapore Citizens, Singapore Permanent Residents and Long Term Visit Pass Plus (LTVP+) holders |
Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old and above |
SME-sponsored local employees (i.e Singapore Citizens and Singapore Permanent Residents) |
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| Funding Source | |||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid- Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | |
| Up to 50% of Course Fees | Up to 70% of Course Fees | Up to 70% of Course Fees | |
| Course Fee | $ 1200.00 | $ 1200.00 | $ 1200.00 |
| SkillsFuture Funding | $ 600.00 | $ 840.00 | $ 840.00 |
| Nett Fee Payable (Before GST) | $ 600.00 | $ 360.00 | $ 360.00 |
| GST (9% x $1200.00) | $ 108.00 | $ 108.00 | $ 108.00 |
| Final Amount Payable (Incl. of 9% GST) | $ 708.00 | $ 468.00 | $ 468.00 |