Inbound Marketing – The Omnichannel Way
About This Course
This course will equip the learners with the following skills and knowledge
- to develop an inbound marketing strategy to align with organization’s marketing strategies and guidelines,
- to develop an inbound marketing action plan from the inbound marketing strategy,
- to develop the marketing funnel from the customer decision journey,
- to create processes for leads conversion using the marketing funnel,
- to create processes for content creation and curation,
- to manage the content creation and curation process with organizational guidelines,
- to implement processes on customer centricity and value creation with best practices on inbound marketing,
- to review and evaluate the effectiveness of inbound marketing strategy and
- to recommend ways to optimize their inbound marketing implementation.
What You’ll Learn
This course aims to equip learners with the new way of digital marketing and that is to generate sales and leads with the inbound mar-keting methodology. Marketing has always been about attracting attention of the consumers. If a company wants to build awareness about their products, they are likely to do it by using paid advertisements. However, the attention of consumers are getting increasingly shorter, and it will not be just about coming up with attractive advertisements. Interruptive marketing or outbound marketing is be-coming less effective and to capture attention of consumers, the right content must be shown to them at the right time using marketing strategies like inbound marketing.
Inbound marketing focuses on building marketing content that pulls the customers to them. Users are drawn to the marketing content because they were interested in it from the beginning. The challenges for implementing inbound marketing include identifying the dif-ferent stages of the customer journey, creation of content that will draw in the users and the tracking of inbound marketing data to improve the marketing campaign.
| Eligibility |
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| Course Code | TGS-2021010006 |
| Duration (in hour / minute) |
Classroom Facilitated Training – 22 hrs Assessment – 2 hrs TOTAL hrs – 24 hrs |
| Assessment Modes | Others, Written Exam, Case study |
| Duration (in day; up to 8 to 9 hours per day) | Total Classroom hrs = 24 hrs |
| Funding Type | UTAP+SFC |
Nett Fee after SSG’s Course Fee Funding |
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| Type | Category of Individuals | ||
| Singapore Citizens, Singapore Permanent Residents and Long Term Visit Pass Plus (LTVP+) holders |
Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old and above |
SME-sponsored local employees (i.e Singapore Citizens and Singapore Permanent Residents) |
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| Funding Source | |||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid- Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | |
| Up to 50% of Course Fees | Up to 70% of Course Fees | Up to 70% of Course Fees | |
| Course Fee | $ 1200.00 | $ 1200.00 | $ 1200.00 |
| SkillsFuture Funding | $ 600.00 | $ 840.00 | $ 840.00 |
| Nett Fee Payable (Before GST) | $ 600.00 | $ 360.00 | $ 360.00 |
| GST (9% x $1200.00) | $ 108.00 | $ 108.00 | $ 108.00 |
| Final Amount Payable (Incl. of 9% GST) | $ 708.00 | $ 468.00 | $ 468.00 |