Business Brand Building on TikTok using Video Marketing
About This Course
This course will close these performance gaps by equipping the learners with the following skills and knowledge. These performance gaps are identified in consultation with stakeholders who are manpower and training consultants and have been advising their clients to upskill their staff:
Gap 1: Learners have little or no experience in using TikTok to create brand awareness for their organisation.
Gap 2: Learners have little or no experience in tracking comments, reviews, and feedback on TikTok
Gap 3: Learners have little or no experience in refining their TikTok brand campaign performance
What You’ll Learn
This course is designed for any retail business and train learners on how to build a brand on TikTok. Every year, the demand for businesses to become more social grows. Despite having a social media presence, businesses are finding it increasingly difficult to stay visible and in the minds of their target audience. As a result, more businesses are turning to social media to increase brand awareness, resulting in increased traffic and conversion.
Such training is necessary because social media has become an essential component of every marketing strategy, with the benefits of using social media including increased traffic and sales at a low cost. In today’s business, social media marketing is a low-cost resource. As a result, social media marketing has become an important component of marketing success, and many marketers see the platform as a potential source of business growth. Some of these professionals, however, are unsure of which strategies to employ in order to be effective.
| Eligibility |
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| Course Code | TGS-2023018594 |
| Duration (in hour / minute) | Classroom Facilitated Training – 22 hrs Assessment – 2 hrs TOTAL hrs – 24 hrs |
| Assessment Modes | Others, Written Exam, Case study |
| Duration (in day; up to 8 to 9 hours per day) | Total Classroom hrs = 24 hrs |
| Funding Type | UTAP+SFC |
Nett Fee after SSG’s Course Fee Funding |
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| Type | Category of Individuals | ||
| Singapore Citizens, Singapore Permanent Residents and Long Term Visit Pass Plus (LTVP+) holders |
Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old and above |
SME-sponsored local employees (i.e Singapore Citizens and Singapore Permanent Residents) |
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| Funding Source | |||
| SkillsFuture Funding (Baseline) | SkillsFuture Mid- Career Enhanced Subsidy | SkillsFuture Enhanced Training Support for SMEs | |
| Up to 50% of Course Fees | Up to 70% of Course Fees | Up to 70% of Course Fees | |
| Course Fee | $ 1200.00 | $ 1200.00 | $ 1200.00 |
| SkillsFuture Funding | $ 600.00 | $ 840.00 | $ 840.00 |
| Nett Fee Payable (Before GST) | $ 600.00 | $ 360.00 | $ 360.00 |
| GST (9% x $1200.00) | $ 108.00 | $ 108.00 | $ 108.00 |
| Final Amount Payable (Incl. of 9% GST) | $ 708.00 | $ 468.00 | $ 468.00 |