Business Brand Building on TikTok using Video Marketing

About This Course

This course will close these performance gaps by equipping the learners with the following skills and knowledge. These performance gaps are identified in consultation with stakeholders who are manpower and training consultants and have been advising their clients to upskill their staff:

Gap 1: Learners have little or no experience in using TikTok to create brand awareness for their organisation.

Gap 2: Learners have little or no experience in tracking comments, reviews, and feedback on TikTok

Gap 3: Learners have little or no experience in refining their TikTok brand campaign performance

What You’ll Learn

This course is designed for any retail business and train learners on how to build a brand on TikTok. Every year, the demand for businesses to become more social grows. Despite having a social media presence, businesses are finding it increasingly difficult to stay visible and in the minds of their target audience. As a result, more businesses are turning to social media to increase brand awareness, resulting in increased traffic and conversion.

Such training is necessary because social media has become an essential component of every marketing strategy, with the benefits of using social media including increased traffic and sales at a low cost. In today’s business, social media marketing is a low-cost resource. As a result, social media marketing has become an important component of marketing success, and many marketers see the platform as a potential source of business growth. Some of these professionals, however, are unsure of which strategies to employ in order to be effective.

Course Code TGS-2023018594
Duration (in hour / minute) Classroom Facilitated Training – 22 hrs Assessment – 2 hrs TOTAL hrs – 24 hrs
Assessment Modes Others, Written Exam, Case study
Duration (in day; up to 8 to 9 hours per day) Total Classroom hrs = 24 hrs
Funding Type UTAP+SFC

 Nett Fee after SSG’s Course Fee Funding

Type Category of Individuals
Singapore Citizens, Singapore Permanent Residents and Long Term Visit Pass
Plus (LTVP+) holders
Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old
and above
SME-sponsored local employees (i.e Singapore Citizens and Singapore
Permanent Residents)
Funding Source
SkillsFuture Funding (Baseline) SkillsFuture Mid- Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Up to 50% of Course Fees Up to 70% of Course Fees Up to 70% of Course Fees
Course Fee $ 1200.00 $ 1200.00 $ 1200.00
SkillsFuture Funding $ 600.00 $ 840.00 $ 840.00
Nett Fee Payable (Before GST) $ 600.00 $ 360.00 $ 360.00
GST (9% x $1200.00) $ 108.00 $ 108.00 $ 108.00
Final Amount Payable (Incl. of 9% GST) $ 708.00 $ 468.00 $ 468.00
Register course


(For Local Employers) More about SFEC

* Self-sponsored individuals must be at least 21 years old.

*Terms and conditions applies to all types of SSG fundings.More details at