Inbound Marketing – The Omnichannel Way

About This Course

This course will equip the learners with the following skills and knowledge

  • to develop an inbound marketing strategy to align with organization’s marketing strategies and guidelines,
  • to develop an inbound marketing action plan from the inbound marketing strategy,
  • to develop the marketing funnel from the customer decision journey,
  • to create processes for leads conversion using the marketing funnel,
  • to create processes for content creation and curation,
  • to manage the content creation and curation process with organizational guidelines,
  • to implement processes on customer centricity and value creation with best practices on inbound marketing,
  • to review and evaluate the effectiveness of inbound marketing strategy and
  • to recommend ways to optimize their inbound marketing implementation.

What You’ll Learn

This course aims to equip learners with the new way of digital marketing and that is to generate sales and leads with the inbound mar-keting methodology. Marketing has always been about attracting attention of the consumers. If a company wants to build awareness about their products, they are likely to do it by using paid advertisements. However, the attention of consumers are getting increasingly shorter, and it will not be just about coming up with attractive advertisements. Interruptive marketing or outbound marketing is be-coming less effective and to capture attention of consumers, the right content must be shown to them at the right time using marketing strategies like inbound marketing.
Inbound marketing focuses on building marketing content that pulls the customers to them. Users are drawn to the marketing content because they were interested in it from the beginning. The challenges for implementing inbound marketing include identifying the dif-ferent stages of the customer journey, creation of content that will draw in the users and the tracking of inbound marketing data to improve the marketing campaign.

Course Code  TGS-2021010006
Duration (in hour / minute)

Classroom Facilitated Training – 22 hrs

Assessment – 2 hrs

TOTAL hrs – 24 hrs

Assessment Modes Others, Written Exam, Case study
Duration (in day; up to 8 to 9 hours per day) Total Classroom hrs = 24 hrs
Funding Type UTAP+SFC

 Nett Fee after SSG’s Course Fee Funding

Type Category of Individuals
Singapore Citizens, Singapore Permanent Residents and Long Term Visit Pass
Plus (LTVP+) holders
Employer-sponsored and self-sponsored Singapore Citizens aged 40 years old
and above
SME-sponsored local employees (i.e Singapore Citizens and Singapore
Permanent Residents)
Funding Source
SkillsFuture Funding (Baseline) SkillsFuture Mid- Career Enhanced Subsidy SkillsFuture Enhanced Training Support for SMEs
Up to 50% of Course Fees Up to 70% of Course Fees Up to 70% of Course Fees
Course Fee $ 1200.00 $ 1200.00 $ 1200.00
SkillsFuture Funding $ 600.00 $ 840.00 $ 840.00
Nett Fee Payable (Before GST) $ 600.00 $ 360.00 $ 360.00
GST (9% x $1200.00) $ 108.00 $ 108.00 $ 108.00
Final Amount Payable (Incl. of 9% GST) $ 708.00 $ 468.00 $ 468.00
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(For Local Employers) More about SFEC

* Self-sponsored individuals must be at least 21 years old.

*Terms and conditions applies to all types of SSG fundings.More details at