WSQ Business Marketing & Storytelling with Animation

WSQ Business Marketing & Storytelling with Animation

Have you ever struggled to communicate your ideas to the public about your brand? Learn how to explain an idea or a business through animation, and wow audiences by creating animated videos.
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Course Synopsis

In this course, we’ll explore how you can use animated artwork to convey your brand message or promotional messages. We will dive into the world of GIFs and short video clips for use on different media platforms, such as marketplace and e-commerce websites.

Learn how to use animation tools like Powtoon to market your business and tell stories through animation. This 3-day course will teach you how to use animation and storyboarding tools to create an animated video, from start to finish. The course includes step-by-step instructions on how to create your own animated explainer videos, as well as how to add motion graphics and music that will make your videos stand out from the crowd.

Course Schedule

From 23th to 25th
  • From 9am to 6pm
WSQ Business Marketing & Storytelling with Animation
Full Course Fee:
Max Capacity: 24 students
Duration: 3 Days
Lectures: 1
Level: Beginner

What You'll Learn

Specifically, you will:
  • Identify the different types of animation that can be created—such as 2D, 3D, motion graphics and stop-motion.

  • Understanding how to create animated videos that help you accomplish different business objectives.

  • Identify animation tools and the materials needed.

  • Analyze concepts for producing an animated video.

  • Deciding which formats of artwork are best suited for different media platforms, such as Third-Party Marketplaces, Facebook and Instagram.

  • Create an engaging storyboard to engage your audience

  • Use free tools like Powtoon and Animoto to create attractive animation artwork, which will help you stand out from competitors.

  • Do’s & Don’ts of animated videos

Who is this Program For?

This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:

Brands, marketers and brand managers who want to learn how to create attention-grabbing animation artwork for free with tools like Powtoon and Animoto.

Retail executives and category managers who want to learn how they can grow their business using attention-grabbing animation artwork

Marketers and ad agencies that want to provide their clients with animated artwork for better traffic, engagement, and leads from marketing campaigns.

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Course Objectives

This course will equip the learners with the following skills and knowledge:
  • Understand the different types of animation, and select which type best conveys your organization's image.

  • Be familiar with the various social media platforms and publishing options available to you

  • Use free online tools like PowToon to easily create animated artworks.

Course Fees After Subsidy

  • *Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
  • **Absentee payroll is claimable up to $4.50 per hour, capped at $100.000 per enterprise per calendar year.
  • ***Subjected to individual compay's budget availability for SkillsFuture Enterprice Cerdit (SFEC). For more information, please refer to SFEC SkillsFuture Enterprise Credit page

SME Eligibility Criteria

  • Registered or incorporated in Singapore
  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  • Empoyment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million


Starting Course

After Intro

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    Let us find the best course for you!

    Register your interest and we’ll contact you with the necessary course details and available course dates.