WSQ Drive Traffic with Content Marketing & Search Engine Optimization

WSQ Drive Traffic with Content Marketing & Search Engine Optimization

Content marketing is a method of attracting and retaining customers by creating valuable content shared through various channels. By marketing to your customers directly, you become a trusted source of information and increase awareness about your brand.
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Course Synopsis

Did you know that Google is the preferred search engine for more than 95% of Singapore’s population? That means that if you want to drive traffic and generate leads, your website needs to be optimized for Google search.

In this 3 day course, we’ll show you how to use SEO & Content Marketing as a strategy to drive traffic, increase sales, and grow your business. This course is a hands-on, step by step guide to creating a content marketing strategy and optimizing your website for search engines.

In this course, you’ll learn how to develop your SEO strategy, run effective Search Engine Optimisation (SEO) campaigns on Google and analyse organic web traffic using Google Search Console and Google Analytics—so that you can improve your website ranking.

SEO (Search Engine Optimization) is a process of improving the website to rank higher on search engine results pages to increase visibility when people are searching for products or services related to your business. A higher ranking, especially 1st page on search engine results usually leads to more traffic and sales for your business.

Learn more about the most popular SEO tools to carry out effective keyword research, competitors’ analysis and find out trending topics to keep your brand ahead of the competition. Identify and fix the most common issues that affect search engine rankings.

This comprehensive SEO course will provide you with the tools and insights necessary to conduct a thorough search engine optimization audit, keyword research, on-page and off-page optimizations—as well as how to build backlinks.

Upon course completion, a certification is awarded to individuals who successfully complete the SEO Course. This shows that you have the training and skills needed for search engine optimization work.

Course Schedule

From 30 to September 1st
  • From 9am to 6pm
WSQ Drive Traffic with Content Marketing & Search Engine Optimization
Full Course Fee:
Max Capacity: 24 students
Duration: 3 Days
Lectures: 1
Level: Beginner

What You'll Learn

Specifically, you will:
  • An overview of TikTok for Business platform and how to create the respective accounts for your marketing goals

  • Learn how to use the built-in editing features on TikTok and make your videos more interesting by adding filters, effects, stickers, texts or royalty-free music.

  • Identify which verticals of TikTok best suit your business.

  • Learn how to spread your message by connecting your key business links and other social channels with TikTok.

  • Find out how to repurpose your existing content into short videos on TikTok that generate sales.

  • Learn how to use TikTok Ads Manager to set up and manage ad campaigns.

  • Plan, implement and evaluate an effective TikTok campaign that maximizes Return-Of-Investment (ROI).

  • Use the report function on TikTok to collect data from past campaigns in order optimise future campaigns and achieve better conversion rates

Who is this Program For?

This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:

Brands, marketers and brand managers who want to engage Millennial and Gen Z audiences can use TikTok posts as a way to generate leads, increase sales or boost website traffic.

Senior business leaders in the retail industry, category heads, and category managers who want to better understand the next generation of shoppers can use TikTok posts as a way to engage with them and learn more about their needs and preferences.

Marketing consultants and agency-side professionals who wish to offer an innovative end-to-end marketing strategy to their clients

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Course Objectives

This course will equip the learners with the following skills and knowledge:
  • to develop an inbound marketing strategy to align with organization’s marketing strategies and guidelines,

  • to develop an inbound marketing action plan from the inbound marketing methodology,

  • to develop the marketing funnel from the customer decision journey,

  • to create processes for leads generation and conversion using the marketing funnel,

  • to create processes for content creation and curation,

  • to manage the content creation and curation process with organizational guidelines,

  • to implement processes on customer centricity and value creation with best practices on inbound marketing,

  • to review and evaluate the effectiveness of inbound marketing strategy and

  • to recommend ways to optimize their inbound marketing implementation.

Course Fees After Subsidy

  • *Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
  • **Absentee payroll is claimable up to $4.50 per hour, capped at $100.000 per enterprise per calendar year.
  • ***Subjected to individual compay's budget availability for SkillsFuture Enterprice Cerdit (SFEC). For more information, please refer to SFEC SkillsFuture Enterprise Credit page

SME Eligibility Criteria

  • Registered or incorporated in Singapore
  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  • Empoyment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million


Starting Course

After Intro

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    Let us find the best course for you!

    Register your interest and we’ll contact you with the necessary course details and available course dates.