WSQ Inbound Marketing – The Omnichannel Way

WSQ Inbound Marketing The Omnichannel Way

Inevitably, many businesses have moved their operations online as more and more customers begin to use digital platforms. To get started, some turn to websites, others to social media, and still others to third-party marketplaces. How do you determine the best strategy for your company and the market's best practices that ought to be adopted?
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Course Synopsis

This course aims to equip learners with a new way of digital marketing and which is to generate sales and leads with the inbound marketing methodology. Marketing has always been about attracting the attention of consumers. If a company wants to build awareness about its products, they are likely to do it by using paid advertisements. However, the attention of consumers is getting increasingly shorter, and it will not be just about coming up with attractive advertisements. Interruptive marketing or outbound marketing is becoming less effective and to capture the attention of consumers, the right content must be shown to them at the right time using marketing strategies like inbound marketing.

Course Schedule

From 13th to 15th
  • From 9am to 6pm
WSQ Inbound Marketing The Omnichannel Way
Full Course Fee:
Max Capacity: 24 students
Duration: 3 Days
Lectures: 1
Level: Beginner

What You'll Learn

Specifically, you will:
  • To develop an inbound marketing strategy to align with the organization’s marketing strategies and guidelines,

  • To develop an inbound marketing action plan from the inbound marketing strategy

  • To develop the marketing funnel from the customer decision journey

  • To create processes for leads conversion using the marketing funne

  • To create processes for content creation and curation

  • To manage the content creation and curation process with organizational guidelines

  • To implement processes on customer centricity and value creation with best practices on inbound marketing

  • To review and evaluate the effectiveness of inbound marketing strategy and

  • To recommend ways to optimize their inbound marketing implementation

Who is this Program For?

This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:

Brands, marketers and brand managers who want to learn how to build their brand using social media marketing

Retail executives and category managers who want to learn how they can grow their businesses using social media

Marketers and ad agencies that want to provide their clients brand building services using social media marketing

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Course Objectives

This course will equip the learners with the following skills and knowledge:
  • Develop an Inbound Marketing Strategy: Learners will be able to create an effective inbound marketing strategy that aligns with organizational marketing strategies and guidelines, utilizing best practices and focusing on customer centricity and value creation.

  • Develop and Implement a Marketing Funnel: Learners will be able to create a comprehensive marketing funnel that maps to the customer decision journey, including processes for lead conversion and content creation and curation, and manage the process with organizational guidelines.

  • Evaluate and Optimize Inbound Marketing Strategy: Learners will be able to review and evaluate the effectiveness of their inbound marketing strategy and recommend ways to optimize their implementation, ensuring continuous improvement and success in meeting organizational goals.

Course Fees After Subsidy

  • *Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
  • **Absentee payroll is claimable up to $4.50 per hour, capped at $100.000 per enterprise per calendar year.
  • ***Subjected to individual compay's budget availability for SkillsFuture Enterprice Cerdit (SFEC). For more information, please refer to SFEC SkillsFuture Enterprise Credit page

SME Eligibility Criteria

  • Registered or incorporated in Singapore
  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  • Empoyment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million


Starting Course

After Intro

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