This course aims to equip learners with a new way of digital marketing and which is to generate sales and leads with the inbound marketing methodology. Marketing has always been about attracting the attention of consumers. If a company wants to build awareness about its products, they are likely to do it by using paid advertisements. However, the attention of consumers is getting increasingly shorter, and it will not be just about coming up with attractive advertisements. Interruptive marketing or outbound marketing is becoming less effective and to capture the attention of consumers, the right content must be shown to them at the right time using marketing strategies like inbound marketing.
This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:
Brands, marketers and brand managers who want to learn how to build their brand using social media marketing
Retail executives and category managers who want to learn how they can grow their businesses using social media
Marketers and ad agencies that want to provide their clients brand building services using social media marketing
— 28 February 2017