WSQ Lead Generation For Business using Search Engine Marketing Techniques

WSQ Lead Generation For Business using Search Engine Marketing Techniques

Our course on lead generation for business using search engine marketing (SEM) techniques focuses on teaching students how to use paid advertising on search engines like Google to generate leads for their business. This course covers topics such as keyword research, ad creation and optimization, and how to track and measure the success of your campaigns. It may also include best practices for targeting the right audience and setting a budget for your campaigns. The course also discusses the various types of SEM, including pay-per-click (PPC) advertising and display advertising, and how to choo
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Course Synopsis

A 3-day course on SEM would provide a comprehensive overview of the field, covering the basics of how search engines work and the role of keywords in driving traffic to a website. Participants would learn how to conduct keyword research and select the most effective keywords for their business or product. The course would also cover the creation, management, and optimization of SEM campaigns, including writing effective ad copy and managing bids on keywords. In addition, the course would discuss the latest trends and best practices in the field, and provide strategies for success in search engine marketing. By the end of the course, participants would have the knowledge and skills needed to effectively use search engines to promote their business or product.

Course Schedule

From 6th to 8th
  • From 9am to 6pm
Available
WSQ Lead Generation For Business using Search Engine Marketing Techniques
Full Course Fee:
Max Capacity: 24 students
Duration: 3 Days
Lectures: 1
Level: Beginner

What You'll Learn

Specifically, you will:
  • The basics of how search engines work and the role of keywords in driving traffic to a website.

  • Techniques for conducting effective keyword research and selecting the most effective keywords for a given business or product.

  • Strategies for writing effective ad copy and managing bids on keywords to maximize the success of SEM campaigns.

  • Best practices and latest trends in the field of search engine marketing, including how to stay up-to-date with changes in the industry.

  • Techniques for analyzing and optimizing SEM campaigns to ensure they are achieving their desired results.

Who is this Program For?

This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:

Brands, marketers, and brand managers will benefit by learning how to use paid advertising on search engines to generate leads for their business, providing best practices for targeting and budgeting, and giving them tools to track and measure the success of their campaigns. This can help them increase website traffic and drive qualified leads, leading to increased sales and revenue.

Senior business leaders in the retail industry, category heads, and category managers can benefit from a course on lead generation using SEM techniques by learning how to effectively use paid advertising on search engines to drive qualified leads to their business, leading to increased sales and revenue. The course can also teach them best practices for targeting and budgeting, and provide tools to track and measure the success of their campaigns.

Marketing consultants and agency-side professionals who wish to offer their clients SEM services can benefit from this course as it provides them with the knowledge and skills they need to manage paid advertising campaigns for their clients, including keyword research, ad creation and optimization, and campaign tracking and measurement. This can help them offer valuable SEM services to their clients and improve their lead generation efforts.

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Course Objectives

This course will equip the learners with the following skills and knowledge:
  • To understand the basics of SEM, including how search engines work and the role of keywords in driving traffic to a website.

  • To learn how to conduct keyword research and select the most effective keywords for a given business or product.

  • To acquire the skills needed to create, manage, and optimize SEM campaigns, including writing effective ad copy and managing bids on keywords.

  • To gain an understanding of the latest trends and best practices in the field of search engine marketing, and how to apply them to create successful campaigns.

Course Fees After Subsidy

  • *Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
  • **Absentee payroll is claimable up to $4.50 per hour, capped at $100.000 per enterprise per calendar year.
  • ***Subjected to individual compay's budget availability for SkillsFuture Enterprice Cerdit (SFEC). For more information, please refer to SFEC SkillsFuture Enterprise Credit page

SME Eligibility Criteria

  • Registered or incorporated in Singapore
  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
  • Empoyment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Curriculum

Starting Course

After Intro

1
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