A 3-day course on SEM would provide a comprehensive overview of the field, covering the basics of how search engines work and the role of keywords in driving traffic to a website. Participants would learn how to conduct keyword research and select the most effective keywords for their business or product. The course would also cover the creation, management, and optimization of SEM campaigns, including writing effective ad copy and managing bids on keywords. In addition, the course would discuss the latest trends and best practices in the field, and provide strategies for success in search engine marketing. By the end of the course, participants would have the knowledge and skills needed to effectively use search engines to promote their business or product.
This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:
Brands, marketers, and brand managers will benefit by learning how to use paid advertising on search engines to generate leads for their business, providing best practices for targeting and budgeting, and giving them tools to track and measure the success of their campaigns. This can help them increase website traffic and drive qualified leads, leading to increased sales and revenue.
Senior business leaders in the retail industry, category heads, and category managers can benefit from a course on lead generation using SEM techniques by learning how to effectively use paid advertising on search engines to drive qualified leads to their business, leading to increased sales and revenue. The course can also teach them best practices for targeting and budgeting, and provide tools to track and measure the success of their campaigns.
Marketing consultants and agency-side professionals who wish to offer their clients SEM services can benefit from this course as it provides them with the knowledge and skills they need to manage paid advertising campaigns for their clients, including keyword research, ad creation and optimization, and campaign tracking and measurement. This can help them offer valuable SEM services to their clients and improve their lead generation efforts.
— 28 February 2017