WSQ Social Commerce For Business – Tiktok Marketing & Ads

WSQ Social Commerce For Business Tiktok Marketing & Ads

Grow your business and stay in trend with Tiktok marketing and ads! Learn tips and tricks on how to create attention grabbing and engaging content as well as tools to grow your social media presence on Tiktok!

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Course Synopsis

TikTok has been a staple in the social media world for some time now. The app, which allows users to create short-form videos that can be edited with music and filters, has seen a lot of success over the recent years. It’s not just an entertainment channel; TikTok is also a great way for businesses to reach their customers through marketing and advertising campaigns.

In our 3 day course, we’ll show you how to create compelling videos and run effective ad campaigns on TikTok Ads Manager platform. You’ll get hands-on experience using the app’s inbuilt functions— like adding filters, effects stickers or royalty free music —to spice up your creations. Knowing how to create TikTok videos will help you develop the most effective ad formats for the platform.

Once you understand how TikTok works as a platform, and have developed your skills in creating engaging video content, you’ll be better equipped to create effective advertising campaigns. Use advanced features on TikTok Ads Manager to streamline campaign management and generate reports in order to improve and optimize your conversion rates.

All our courses are taught by experienced practitioners from the industry. You can be sure that they will engage you in interesting class activities—such as group discussions, presentations and practical hands-on exercises.

Course Schedule

July

From 5th to 7th

From 9am to 6pm

Available

From 19th to 21st

From 9am to 6pm

Available

WSQ Social Commerce For Business Tiktok Marketing & Ads

Full Course Fee:

$1,200

Max Capacity: 24 students

Duration: 3 Days

Lectures: 1

Level: Beginner

What You'll Learn

Specifically, you will:

An overview of TikTok for Business platform and how to create the respective accounts for your marketing goals
Learn how to use the built-in editing features on TikTok and make your videos more interesting by adding filters, effects, stickers, texts or royalty-free music.
Identify which verticals of TikTok best suit your business.
Learn how to spread your message by connecting your key business links and other social channels with TikTok.
Find out how to repurpose your existing content into short videos on TikTok that generate sales.
Learn how to use TikTok Ads Manager to set up and manage ad campaigns.
Plan, implement and evaluate an effective TikTok campaign that maximizes Return-Of-Investment (ROI).
Use the report function on TikTok to collect data from past campaigns in order optimise future campaigns and achieve better conversion rates

Who is this Program For?

This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:

Brands, marketers and brand managers who want to engage Millennial and Gen Z audiences can use TikTok posts as a way to generate leads, increase sales or boost website traffic.

Senior business leaders in the retail industry, category heads, and category managers who want to better understand the next generation of shoppers can use TikTok posts as a way to engage with them and learn more about their needs and preferences.

Marketing consultants and agency-side professionals who wish to offer an innovative end-to-end marketing strategy to their clients

Course Objectives

This course will equip the learners with the following skills and knowledge:

to develop an inbound marketing strategy to align with organization’s marketing strategies and guidelines,
to develop an inbound marketing action plan from the inbound marketing methodology,
to develop the marketing funnel from the customer decision journey,
to create processes for leads generation and conversion using the marketing funnel,
to create processes for content creation and curation,
to manage the content creation and curation process with organizational guidelines,
to implement processes on customer centricity and value creation with best practices on inbound marketing,
to review and evaluate the effectiveness of inbound marketing strategy and
to recommend ways to optimize their inbound marketing implementation.

Course Fees After Subsidy

Corporate

Individual

Corporate

Individual

Credits Claimable

*Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
**Absentee payroll is claimable up to $4.50 per hour, capped at $100.000 per enterprise per calendar year.
***Subjected to individual compay's budget availability for SkillsFuture Enterprice Cerdit (SFEC). For more information, please refer to SFEC SkillsFuture Enterprise Credit page

SME Eligibility Criteria

Registered or incorporated in Singapore
At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
Empoyment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Curriculum

Starting Course

After Intro

Volta GPU for optimization.

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