TikTok has been a staple in the social media world for some time now. The app, which allows users to create short-form videos that can be edited with music and filters, has seen a lot of success over the recent years. It’s not just an entertainment channel; TikTok is also a great way for businesses to reach their customers through marketing and advertising campaigns.
In our 3 day course, we’ll show you how to create compelling videos and run effective ad campaigns on TikTok Ads Manager platform. You’ll get hands-on experience using the app’s inbuilt functions— like adding filters, effects stickers or royalty free music —to spice up your creations. Knowing how to create TikTok videos will help you develop the most effective ad formats for the platform.
Once you understand how TikTok works as a platform, and have developed your skills in creating engaging video content, you’ll be better equipped to create effective advertising campaigns. Use advanced features on TikTok Ads Manager to streamline campaign management and generate reports in order to improve and optimize your conversion rates.
All our courses are taught by experienced practitioners from the industry. You can be sure that they will engage you in interesting class activities—such as group discussions, presentations and practical hands-on exercises.
This program provides professionals with frameworks that will enable any organization to meet the challenges posed by the modern-day marketplace. The program will be particularly beneficial for:
Brands, marketers and brand managers who want to engage Millennial and Gen Z audiences can use TikTok posts as a way to generate leads, increase sales or boost website traffic.
Senior business leaders in the retail industry, category heads, and category managers who want to better understand the next generation of shoppers can use TikTok posts as a way to engage with them and learn more about their needs and preferences.
Marketing consultants and agency-side professionals who wish to offer an innovative end-to-end marketing strategy to their clients
— 28 February 2017