This course will close these performance gaps by equipping the learners with the following skills and knowledge:
● to develop a plan for a social commerce campaign with online mechanics and activities.
● to select the ideal platform for the social commerce campaign.
● to develop a plan to collaborate with partners to target their ideal customers for sales opportunities and online visibility
● to manage a social commerce plan with campaign messages, schedules, pre-campaign testing and budgets
● to execute the social commerce campaign with the ideal platform.
● to evaluate the effectiveness of the social commerce campaign.
● to optimise the effectiveness of the social commerce campaign.
This course is targeted at the retail industry and aims to equip learners with the new way of selling using social commerce on TikTok. The need for companies to go social is increasing every year. Despite having a presence on social media, it is becoming difficult for companies to be visible and have top of mind presence of its audience. Hence, more companies turn to social media to get more traffic and conversion.
Research shows that 42.5% of the internet users research on brands using social media as a main source for research. This is significant to companies who are new to the market or who want to launch a new product or service where they need a lot of visibility to gain traction.
This course aims to equip the learners with the knowledge and abilities to plan, execute and review social commerce campaigns using the TikTok platform to generate sales.
| Eligibility |
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| Course Code | TGS-2022017652 |
| Duration (in hour / minute) | Classroom Facilitated Training – 22 hrs
Assessment – 2 hrs TOTAL hrs – 24 hrs |
| Assessment Modes | Others, Written Exam, Case study |
| Duration (in day; up to 8 to 9 hours per day) | Total Classroom hrs = 24 hrs |
| Funding Type | UTAP+SFC |
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