After drawing reference with the Skills Framework (RET-OTO-4007-1.1) and consultation with our corporate partners and experts in the digital marketing sector, we have identified and derived the following performance gaps that this course should cover:
Gap 1: Learners have little or no experience in creating a social media marketing plan for an organisation.
Gap 2: Learners have little or no experience in using the different social media platforms with privacy legislation, copyright and intellectual property considerations.
Gap 3: Learners have little or no experience in using advocates to promote the brand and evaluate the effectiveness of social media marketing with reviews and user-generated content.
This course will close these performance gaps by equipping the learners with the following skills and knowledge:
– to develop a social media plan to achieve organizational and social media objectives
– to evaluate the different social media opportunities with privacy legislation, copyright and intellectual property considerations
– to analyse the different social media platforms in relation to customer behaviour and social media postings for brand building
– to analyse the use of advocates for brand building in social media and its impact on organization
– to review the effectiveness of social media marketing by monitoring the outcome of social media marketing with consumer reviews and user-generated content
This course is targeted at any retail business that requires presence on social media platforms. Some examples of the retail companies include fashion and apparel, F&B establishments, furniture and household products and consumer electronics
This course aims to equip the learners with the knowledge and abilities to develop a social media plan, evaluate the different social media opportunities, analyse the use of the different social media platforms and advocates, and review the effectiveness using consumer reviews and user generated content to build business branding. The target learners include marketing executives, managers, administrative staff, solopreneurs, graphic designers, content developers, web developers, and individuals who want to learn how to make use of social media
| Eligibility |
|
| Course Code | TGS – 2023018631 |
| Duration (in hour / minute) | Classroom Facilitated Training – 22 hrs
Assessment – 2 hrs TOTAL hrs – 24 hrs |
| Assessment Modes | Others, Written Exam, Case study |
| Duration (in day; up to 8 to 9 hours per day) | Total Classroom hrs = 24 hrs |
| Funding Type | UTAP+SFC |
|
|||||||||||||||||||||||||||||||||||||||||||
